The development of a website is often something that you should seek assistance from a professional with and the reason for this is, if a website is not designed well, visible or maintained to a high standard, the website will be virtually ineffective. A professional website developer should be able to help you with the design of your website, ensuring that it is visually attractive to internet users and so those users will stay on the site long enough to learn what it is you want to offer them. A professional website developer can also help you with Search Engine Optimization (SEO) which are strategies used to ensure that when a search engine delivers results for a web search that may have been requested, you website appears at the top of that list where it has the most chance of both being seen and being visited. The website should, from the very start, only contain content which is of a high quality and is hopefully interesting as well. This content will not stay interesting if a visitor has seen it before and so any content on the site should be changed frequently and the new content must be of as equally high quality as the content it replaces. Not only can the website developer provide you with suitable content on a regular basis but will also periodically, check that the SEO is still being effective and if it isn’t, update that too. One relatively new website http://updunk.com however, may not need updating by a website developer because it relies on its visitors to update the site themselves. The site plays host to interesting content about unique gift ideas, new innovative technologies and perhaps just amazing news stories that did not make the main media sites. How this site refreshes itself is by allowing visitors to post on it whatever they find interesting and believe other visitors to the site will also. As those visitors are of course from all around the globe, the content of the site should be very interesting and that alone may prompt people to visit the site regularly. The owner of the website though must, ensure that any content is appropriate and is of a quality suitable for the site. As there is a lot of varied topics that may be posted on the site, there is a very effective and easy site map on the website’s home page, allowing visitors to quickly and easily navigate to unique gifts, new technologies or any other number of topics. The site is at present in its infancy but as it becomes better known, perhaps through the use of SEO, it should become a remarkably successful website and, as it refreshes itself, remain a popular website with visitors returning to it time after time. The concept of a website that refreshes its content by itself, is itself innovative as it can negate the need for a website developer to always be on hand, except perhaps for SEO updates.